The major focus for CPK Duty Free is investing in, and selling, high-end luxury goods in an environment where consumers can relax and enjoy their beautiful surroundings. Coveted brands such as Cartier, IWC Schaffhausen and Jaeger-le Coultre have capitalised on the opportunity that CPK Duty Free presents, investing capital through customised shopfitting and entrusting Meily and Ngoun Lim’s business to sell their goods in the finestest setting in Victoria. As a result, CPK Duty Free has successfully provided an excellent return for these brands investment.

CPK Duty Free continues to focus on these main areas to ensure their success continues well into the future:

• Continued expansion into high-end product lines fulfilling consumer demand;
• Staff training to ensure highest level of selling excellence is maintained;
• Social investment in local support programs within the community; and
• Establishing and maintaining a supportive a cooperative relationships with suppliers and customers.

CPK currently stock a large variety of brands across all product segments. However, Meily and Ngoun Lim recognise the opportunity for further expansion within the fragrance and cosmetics market segment. Consumer demand for these products is driving CPK Duty Free to expand in this high-end luxury area to ensure they provide a complete luxury shopping experience for their customers.

With 30 sqm available shop space in prime locations within each store, CPK Duty Free is planning to offer sought after, prime shop space to global cosmetic companies such as Dior, Channel and Estee Lauder